"If a story is in you, it has to come out." — William Faulkner

"If a story is in you, it has to come out." — William Faulkner


Past Events




Third International Conference on Case Writing
Innovative Case Writing Techniques that Facilitate Interactive Teaching and Learning: Emerging Trends

November 8 – 9, 2011
Kuala Lumpur

Co-organisers:
• Open University Malaysia (OUM)
• Graduate School of Management (GSM), Universiti Putra Malaysia (UPM)

  • Introduction
    The Third International Conference on Case Writing was jointly organised by CWAM, Open University Malaysia (OUM) and the Graduate School of Management (GSM), Universiti Putra Malaysia (UPM) on November 8 & 9, 2011 in Kuala Lumpur. The theme of the conference was : Innovative Case Writing Techniques that Facilitate Interactive Teaching and Learning: Emerging Trends.

    The conference was timely because the government and ministries such as the Ministry of Higher Education had launched various programs and provided support to encourage the increase in the availability of local case studies for teaching and learning purposes. Various universities had supported such programs by encouraging the formation of case writing clubs, research fund allocation for case research, and increasing the budget for training in case writing.

    The culture of case writing had gradually gained momentum. Lecturers and trainers had realised that writing case studies was different from writing research and consultancy reports as well as academic journals. Efforts would be intensified to develop skilled case writers to produce local case studies in various sectors and industries. The conference focused on innovations, especially in the communication sector and its associated technological linkages. The trend in developing the use of cases in other fields such as the pure sciences was also emphasized.

    Experts and case writers from the medical, civil engineering and legal sectors were invited to share their experiences at the conference. The two keynote speakers included Professor Garry Clayton, Professor in Sustainability Studies at the University of Massachusetts, Dartmouth and Professor Martin M. Laurence, former Visiting Professor at Universiti Kebangsaan Malaysia (UKM). The other speakers included Dr. David Asirvatham, Director for Centre for Information Technology at University Malaya; Dr. Rozanah Ab. Rahman, Associate Professor of Law at the Faculty of Economics and Management, Universiti Putra Malaysia; Dr. Wan, specialist in Cytopathology at the Hospital Serdang, Selangor; Dr. Bujang Bin Kim Huat, Professor at the Department of Civil Engineering, Faculty of Engineering of Universiti Putra Malaysia; and Mr. Mano Maniam, management trainer, founding member and past Deputy President of CWAM.
  • Conference Programme
    Tuesday, 8 November 2011
    0845 Welcome Address by Dr. Zainal Abidin Mohamed, CWAM President
    0900 Official Opening by Y. Bhg. Professor Emeritus Tan Sri Anuwar Ali, President/Vice Chancellor, Open University Malaysia
    0920 Address by Keynote Speaker
    Professor Garry Clayton
    “Telling Tales: Innovating Inscription”
    1020 Refreshments
    1100 Plenary Session 1– Presentation by Associate Professor Dr. Rozannah Abdul Rahman,
    “Use of Cases in Training Students for Law Courses: How innovative can they be?”
    1230 Networking & Lunch
    1400 Address by Keynote Speaker
    Professor Martin Lawrence
    “Management Case Writing and Cultural Differences"
    1500 Plenary Session 2 – Presentation by Mr. Mano Maniam
    ‘Dramatizing the Case”
    1600 Plenary Session A – Case Leading
    (Three case presentations from participants)
    1700 Refreshments
    End of First Day
    Wednesday, 9 November 2011
    0900 Plenary Session 3– Presentation by Prof. Bujang Huat
    “Introducing Cases for Training in Civil Engineering: Challenges and Thrills.”
    1030 Refreshments
    1100 Plenary Session 4 – Presentation by Dr. Wan Himratul Azna Wan Harun
    “Interesting medical case write ups. How to be effective?"
    1230 Networking & Lunch
    1400 Plenary Session 5 – Presentation by Dr. David Asirvatham
    “The use of Technology in Case Writing”
    1500 Plenary Session 6 – “Issues of Institutional Support.”
    Chaired by Prof. Dr Zainal Abidin Mohamed
    1600 Plenary Session B – Case Leading
    (Three case presentations from participants)
    1700 Case Writing Competition Award & Closing Ceremony
    End of Conference
    1720 Refreshments
    End of Conference
  • Presentations Delivered / Cases Presented
    Shown below is the presentation delivered during the conference:

    • Telling Tales: Innovating Inscription (presented by: Garry James Clayton)

    * To download this presentation, registered conference participants are required to email to casewriters@cwam.org.my with the following details:
    1. Your Name.
    2. Contact Number.
    3. Name of Conference you wish to download from, example: Third International Conference On Case Writing.