"If a story is in you, it has to come out." — William Faulkner

"If a story is in you, it has to come out." — William Faulkner


Past Events




Fifth International Conference on Case Writing
Writing and the Perils of Publishing Cases

December 1 - 2, 2015
Kuala Lumpur

Co-organisers:
• Putra Business School
• Higher Education Leadership Academy (AKEPT)

  • Introduction
    The Fifth International Conference on Case Writing was jointly organised by CWAM; Putra Business School; and Higher Education Leadership Academy (AKEPT) on December 1 & 2, 2015 in Kuala Lumpur. The theme of the conference was: Writing and the Perils of Publishing Cases.

    In writing a publishable case, many cases have considerable potential but are poorly developed. This is unfortunate as there is no standard formula for writing effective cases but there are certain guidelines that writers can abide by. The purpose of the conference was to discuss some of the guidelines that can be used so that publishable cases are assured thus avoiding many of the perils that writers face in trying to publish cases.

    In order to assure that a case is publishable, the case should have a focus. Even a well-researched, well-written and well-organised case with all the data cannot be published if it does not have focus. ‘Focus’ here refers to the key decisions facing managers of the organisation at the time in which the case is set. The question then arises on the type of data needed, and what constitutes sufficient data. Several steps have to be taken to prepare a case for professional publications.

    Researchers have to ask themselves some preliminary questions as well as ensure that the case is designed to answer the research question under examination precisely, that the experiments meet accepted standards, and that the process of recording research work is agreed upon. The case work has to be assessed constantly to ensure that it is suitable for submission.

    The main purpose of the conference is to provide case writers with an opportunity to exchange ideas and share experiences related to case writing for publication. The two keynote speakers were Dr. Shamza Khan of Columbia University; and Associate Professor Dr. Vesarach Aumeboonsuke of the International College of National Institute of Development Administration (ICO NIDA), Thailand. The other speakers included Prof. Dato’ Dr. Muhammad Muda of Universiti Sains Islam Malaysia (USIM); Dr. David Asirvatham of University of Malaya (UM); Mr. Mano Maniam of CWAM; and Dr. Ummi Salwa Ahmad Bustaman of USIM. The panellists included Professor Dr. Mohd. Majid bin Konting, UPM; Professor Dr. Osman Mohamad, Multimedia University; Assoc. Prof. Dr. Chek Derashid, IMBR, UUM.
  • Conference Programme
    Tuesday, 1 December 2015
    0900 Welcome Address
    Prof. Dr. Zainal Abidin Mohamed
    CWAM President
    0920 Address by Keynote Speaker I
    “Best Practices in Case-Writing and What Not To Do”
    Dr. Shamza Khan
    School of International and Public Affairs (SIPA),
    Columbia University
    1020 Refreshments and Networking
    1100 Plenary Session I – Intentions for Writing Cases
    Mr. Mano Maniam
    Executive Committee Member, CWAM
    1230 Lunch and Networking
    1400 Plenary Session II – Paper Organisation: Technology in Case Writing
    Dr. David Asirvatham,
    University of Malaya (UM)
    1530 Plenary Session III – Writing for Publication of Cases
    Prof. Dato’ Dr. Muhammad Muda,
    Universiti Sains Islam Malaysia (USIM)
    1700 Refreshments
    End of First Day
    Wednesday, 2 December 2015
    0900 Address by Keynote Speaker II
    “Case Writing Motivations: Self Inspiration & Institutional Support”
    Asst. Prof. Vesarach Aumeboonsuke, Ph.D
    International College of National Institute of Development Administration (ICO NIDA), Thailand
    1030 Refreshments and Networking
    1100 Plenary Session IV – Writing Tips: Social Media as Sources of Data
    Dr. Ummi Salwa Ahmad Bustaman,
    Universiti Sains Islam Malaysia (USIM)
    1230 Lunch and Networking
    1400 Plenary Session V – Panel Discussion
    “Issues of Institutional Support: Looking at Cases as an Investment”
    Chairperson: Prof. Dato’ Muhammad Muda, USIM
    Panelists:
    • Professor Dr. Mohd. Majid bin Konting, UPM
    • Professor Dr. Osman Mohamad, Multimedia University
    • Assoc. Prof. Dr. Chek Derashid, IMBR, UUM
    1530 Plenary Session VI – Case Presentations
    CWAM Case Competition
    Case Presentations by selected participants
    1700 Refreshments
    End of Conference
    CWAM Annual General Meeting (AGM)
  • Presentations Delivered / Cases Presented
    Shown below are the presentations delivered / cases presented during the conference:

    • Case Writing Motivations: Self-inspirations and Institution supports (presented by: Assistant Professor Dr. Vesarach Aumeboonsuke)

    • Managerial Recipes for Strategic Success: Shangri-La Hotels (Malaysia) Berhad (presented by: Assoc. Prof. Dr. Haim Hilman, Dr. Narentheren Kaliappen)

    • Putra Business School Preview (presented by: Putra Business School)

    • Perform Or Perish!: A Case Of Yakult Malaysia (presented by: Wee Yu Ghee)

    • QAYZ Holdings (M) Sdn Bhd (presented by: Akmal Hakim)

    • Remote Protection: Revisiting Human Resource Practices Towards Enhancing Call Center Performance (presented by: Alan Fun-Foo, Chan; Keng-Kok, Tee; Thanuja, Rathakrishnan; Justin Khim Fatt, Chin)

    • Sabli Food Industries Sdn. Bhd. (presented by: Nor Surilawana Binti Hj Sulaiman)

    • Sale or Interest Based Contract: A Case of Bay’ Bi Thaman Ajil (presented by: Amir Shaharuddin, Ainulashikin Marzuki, Ummi Salwa Ahmad Bustamam, Wan Rasyidah Wan Nawang)

    • Teaching Programming for Non-Programmers using a Case Study (presented by: Aidi Ahmi)

    • Writing for Publication of Cases (presented by: Muhamad Muda)

    * To download these presentations delivered / cases presented, registered conference participants are required to email to casewriters@cwam.org.my with the following details:
    1. Your Name.
    2. Contact Number.
    3. Name of Conference you wish to download from, example: Fifth International Conference On Case Writing.