"If a story is in you, it has to come out." — William Faulkner

"If a story is in you, it has to come out." — William Faulkner

Future Events


3 & 4 October 2017
Cititel Mid Valley, Kuala Lumpur, Malaysia


  • Introduction
    As the education industry gathers momentum to meet the expectations of the country’s desire to be an education hub in the region, the number of institutions of higher has been growing in numbers. Several issues had been raised but basically it is the quality of the competitive edge that these institutions need to develop to help realise the Ministry’s mission.

    For the year 2017, enough issues had been gathered to look at various specific niche areas and CWAM has identified that the theme related to ‘leadership’ would be of great interest. More significantly, it would be to capture the living examples of prominence in leadership – ‘Leadership in Action’.

    Developing a series of cases in this area for the purpose of training to unleash the potentials of top managers of the numerous institutions in the country would be within CWAM’s capabilities. CWAM therefore would like to initiate a move towards organising an international Conference to develop the much needed cases in the industry.

    Developing case studies for use as training material for the potential managers of the institutions of higher learning has been viewed as current and impending. The cornerstone of leadership has been the experiences in adversity that leaders had to face to develop their potentials in harnessing the environments they worked in to develop their competencies in leadership.

    We have several retired Vice Chancellors and Presidents within our midst from both the public and private universities who would gladly share their experiences through story telling of the challenges and predicaments they had faced as they led their institutions to become extraordinary success stories and much admired endeavours.

    The Conference can provide the platform for these agents of change to relate their stories which can be captured as undocumented, primary source material for case studies. Their sharing of the experiences will form the building blocks that can then be transcribed and become the basis of the case research, highlighting unique talents so relevant in leadership studies. Five former Vice Chancellors and Presidents of higher institutions of learning will be invited to share their experiences.

    The main purpose of the Conference is to provide case writers with an opportunity to exchange ideas and share experiences related to case writing for publication. Both first time case writers and seasoned case writers are encouraged to attend this Conference.
  • Case Competition — Call For Cases
    Besides the narratives of the hallmarks of leadership, in conjunction with the Conference, it has been customary to invite writers to submit original written cases (preferably in an Asian setting) from all disciplines as in business, education, hard and social sciences and others used for training, to participate in this Case Competition as an additional incentive for capturing the interest in the Conference.

    To further reinforce the practicalities of leadership, the focus for the Case Competition could be on cases relating to elements of leadership.

    The organising committee will select three to five winners to receive the following awards:
    • Prize money of :
    RM3,000: 1st Prize
    RM2,000: 2nd Prize
    RM1,000: 3rd Prizes (x5)
    • Selected cases will be published in any of CWAM’s publications or Putra Business School (PBS)’s Asian Journal of Case Research.
    • All contestants will receive certificates of participation.
    • Registration fee for the Case Competition: RM50

    Deadline for Case Submission
    All case submissions must be sent online to the Conference Secretariat before 30 August 2017 to the following email:
    (Dr. Dahlia Zawawi / Puan Ruhana Busu)

    For Case Submission Guidelines, click below:
    Case Submission Guidelines

    To join, simply download and fill up the Case Writing Competition Registration Form below:
    Download Case Writing Competition Registration Form

    Mail the signed and completed form to the address provided on the form.
  • Conference Programme
    Tuesday, 3rd October 2017
    0845 Welcome Address by CWAM President
    0900 Official Opening by VIP Guest of Honour
    0920 Address by Keynote Speaker
    1020 Refreshments
    1100 Plenary Session I— Reflections of a Vice Chancellor
    1230 Lunch
    1400 Plenary Session II— Reflections of a Vice Chancellor
    1530 Plenary Session III— Reflections of a Vice Chancellor
    1700 Refreshments
    Wednesday, 4 October 2017
    0900 Keynote: Reflections by a CEO of a Private University
    1030 Refreshments
    1100 Plenary Session IV— Reflections of a Vice Chancellor
    1230 Lunch
    1400 Plenary Session V— Forum: Institutional Leadership towards Continued Growth and Development: The Challenges for Universities today
    1530 Plenary Session VI— Case Competition Presentations
    1700 Closing Ceremony
  • Conference Registration Fees
    (Includes opening reception, lunches and refreshments during conference, proceedings and conference pack)

    Payment for Conference 2017
    (EARLY BIRD - before 30 August 2017)
    RM 600/ USD 200
    Payment for Conference 2017
    (after 30 August 2017)
    RM 900/USD 300
    For enquiries/registration/submission of abstract, please contact:

    Conference Secretariat
    Case Writers’ Association of Malaysia
    c/o Putra Business School
    Universiti Putra Malaysia
    43400 Serdang, Selangor

    Tel: +603-89467729 / 89471860
    Fax: +603-89434019

    Email: casewriters@cwam.org.my
    (Dr. Maheswari / Dr. Dahlia / Pn. Ruhana)
  • Conference Registration Form
    To join us, simply download and fill up the Conference Registration Form below:
    Download Conference Registration Form

    Mail the signed and completed form to the address provided on the form.