"If a story is in you, it has to come out."
— William Faulkner

"If a story is in you, it has to come out." — William Faulkner


Profiles of EXCO Members


President: Prof. Dr. Zainal Abidin Mohamed
Prof. Dr.
Zainal Abidin
Mohamed
Prof. Dr.
Zainal Abidin
Mohamed
  • Click to read bio
    Professor Dr. Zainal Abidin Mohamed is a professor at Universiti Sains Islam Malaysia (USIM). He was a former professor in management and the Dean of the Graduate School of Management at Universiti Putra Malaysia (UPM). He holds a Bachelor degree in Agricultural Science (Malaya, 1974), MBA (Wisconsin, 1976) and PhD (Edinburgh, 1988).

    Professor Dr. Zainal is active in teaching, advisory and research activities in the areas of strategic management, supply chain, innovations and entrepreneurship. He had held several administrative positions in UPM and at Universiti Utara Malaysia (while on secondment in 1999-2002).

    He is also an active trainer/coach in EDP programmes for in-house training at organisations such as MAS, PETRONAS, MAYBANK, TELEKOM, PORT KLANG AUTHORITY as well as public departments and SMEs. He has twenty-eight publications in the form of three books, twelve chapters in books and the rest in academic journals. Zainal is President of the Case Writers’ Association of Malaysia (CWAM) since 2003.

Deputy President: Ms. Lee Meng Foon
Ms. Lee Meng
Foon
Ms. Lee Meng
Foon
  • Click to read bio
    Lee Meng Foon is the Deputy President of the Case Writers’ Association of Malaysia (CWAM) since 2006. She is a former Deputy Director and Head of the Leadership Centre of the National Institute of Public Administration (INTAN), Malaysia. She was responsible for the development of the ASEAN Resource Centre for Case Studies (ARCCS) at INTAN from 1997 – 2004. She was an Administrative and Diplomatic Officer (PTD) with the government of Malaysia for thirty-two years prior to her retirement. She is currently a member of the executive committee of the Alumni Association of the Administrative and Diplomatic Service of Malaysia (PTD Alumni).

    She is a senior management consultant with more than thirty-five years of training experience and has previously worked as a consultant/technical adviser in Cambodia, Botswana, Myanmar, Vietnam, Thailand, Brunei Darussalam, Indonesia, Timor Leste, Sri Lanka, Nepal, Seychelles, and the Philippines. She has been involved in consultancy projects with international agencies such as the World Bank, European Union (EU), United Nations Development Programme (UNDP), Commonwealth Secretariat, Danish International Development Agency (DANIDA), Asia Development Bank (ADB), and Japan International Cooperation Agency (JICA).

    Her academic qualifications include M.B.A from the University of Wisconsin, USA; Bachelor of Economics (Hons), University of Malaya; Diploma in Management Science, INTAN; and Certificate in Public Finance, University of Manchester, United Kingdom.

    For outstanding public service to the country, she has received the Kesatria Mangku Negara (KMN) and the Ahli Mangku Negara (AMN) awards from His Majesty, the Yang Di-Pertuan Agong; as well as the Darjah Johan Negara (DJN) award from the Governor of Penang.

VP Research & Education: Prof. Dr. K. Maheswari
Prof. Dr. K.
Maheswari
Prof. Dr. K.
Maheswari
  • Click to read bio
    Maheswari Kandasamy was attached to OUM International, Open University Malaysia where she was Professor at the Faculty of Education and Languages as well as Head of OUM International. She has served in several positions pertaining to capacity building for training and research innovation projects at the Ministry of Education Malaysia, Ministry of Education, Youth and Sports Cambodia, the National University of Laos, the Ministry of Education Maldives, the Ministry of Education Sri Lanka, the Open University of Sri Lanka, the Ministry of Primary and Mass Education Bangladesh, Ministry of Education and Training Vietnam and the Bangladesh Computer Council under the World Bank, UNESCO, UNDP and EU. In these organizations she has examined the processes and procedures of curriculum review and revision, recommended the periodicity of and mechanisms for curriculum review and development and recommended strategies for strengthening the capacity for in-house curriculum development, covering staff development, status, strength and composition of the curriculum division. At the same time she has designed and delivered in-country training for MOE and University staff on procedures for monitoring project implementation and conducting monitoring and evaluation activities.

    Her academic qualifications include B.A. (University of Auckland, New Zealand); Diploma in Education (University of Auckland); M.A.(Hons.)(University of Auckland); Ph.D. (University of New England, Australia).

    She has been engaged by many training institutions such as the Malaysian Institute of Management (MIM), Centre for Research and Education for South East Asian Central Banks (SEACEN), Malaysian Central Banks Training Centre, National Productivity Centre and the Centre for Modem Management Sarawak to develop and conduct management training and development initiatives for their clientele. Also hired by some companies as an independent consultant to conduct needs analyses and perform in-depth evaluations, especially in the management of human resource management. These led to the setting and/or reviewing and related functional strategies in line with corporate missions and objectives, and allowed for the development of the greater communication processes.

    She has also been involved in the education of practising managers in their efforts to obtain their Bachelor in Business Management (twinning programme Malaysian Institute of Management and Royal Melbourne Institute of Technology), Diploma in Management/Supervisory Skills and External Diploma programmes. For her contributions, she was awarded the Malaysian Institute of Management (MIM) Resource Person Award in 1996.

VP Finance: Dr. Ahmed Razman bin Abdul Latiff
Dr. Ahmed
Razman bin
Abdul Latiff
Dr. Ahmed
Razman bin
Abdul Latiff
  • Click to read bio
    Dr. Ahmed Razman Abdul Latiff is the Senior Lecturer and Manager of Community Development & Impact of Putra Business School (PBS). He is also in charge of Entrepreneurship in PBS. He holds a Bachelor Degree of Accounting and Finance (Honours) from Lancaster University, United Kingdom, a Master Degree of Accounting from Nanyang Technological University, Singapore and a Master Research Degree in Accounting and Financial Management from Lancaster University, United Kingdom. He also holds a PhD in Corporate Governance from Liverpool John Moores University, United Kingdom. He has been instrumental in developing the MBA curriculum that infuses Human Governance at PBS.

    He has presented and published numerous papers at various conferences and journals as well as been awarded various research grants. He has successfully supervised more than 70 students of PhD, MSc and MBA. He is also an Associate Member of Malaysian Institute of Accountants. Since 2012, he has been appointed as one of the Intellectual Properties Evaluation Panel for Universiti Putra Malaysia (UPM), which involves in identifying the potential commercialization of UPM inventions. He is currently in the board of directors of a startup specializing in technological products in healthcare. Since 2012 until now, he is one of the Nominating Committee Member representing Malaysia for the Asian Entrepreneurship Award based in Japan. As a regular commentator in radio programs and TV talk shows, he has been passionate about a very wide range of interests including accounting, economics, finance, entrepreneurship, human governance, corporate governance and ethics.

    He is the Vice President (Finance) of the Case Writers’ Association of Malaysia as well as the Editorial Board member of Asian Journal of Case Research. He has published nine case study articles in reputable journals and authored many journal articles, chapter in books and magazine articles. He was also one of the case writers for various organisations such as Ministry of Higher Education Malaysia, Malaysian Institute of Accountants, Association of Intellectual Property Owners and Tabung Haji. He has also provided consultations to TEKUN Nasional, SEED, Prime Minister’s Office, Razak School of Government, Ministry of Higher Education Malaysia and National Audit Department and trainings to MCMC, MAPIM, UPM, Yayasan Bank Rakyat and TLDM. He is the Chief Examiner of Corporate Governance for The Malaysian Institute of Chartered Secretaries and Administrators.

VP Membership: Ms. Khoo Gaik Hong
Ms. Khoo
Gaik Hong
Ms. Khoo
Gaik Hong

VP Administration: Ms. Ruhana bte Busu
Ms. Ruhana
bte Busu
Ms. Ruhana
bte Busu
  • Click to read bio
    Ruhana Busu was formerly a Senior Lecturer in the Faculty Economics and Management (FEP), Universiti Putra Malaysia (UPM). Prior to this she was attached to the Rubber Research Institute of Malaysia for 10 years. She holds a Diploma in Agriculture, Kolej Pertanian Malaysia; Bachelor Science in Agribusiness and Master in Business Administration (MBA) from Universiti Putra Malaysia. Her involvement with case writing began in 2006 when she was appointed as one of the Committee Member of the Case Writer’s Association of Malaysia (CWAM). She has been involved in case writing workshops and training organized by the higher learning institutions and AKEPT.

Executive Committee Member: Prof. Dato’ Dr. Muhamad Muda
Prof. Dato’
Dr. Muhamad
Muda
Prof. Dato’
Dr. Muhamad
Muda
  • Click to read bio
    Dato’ Dr. Muhamad is currently the Vice President Academic, Universiti Sains islam Malaysia (USIM). He obtained his Ph.D in Business Adminstration from Manchester Business School, University of Manchester, United Kingdom (1994), and a Master in Business Admintration (MBA) (1984) and Bachelor of Business Administration (BBA) (1979) from the United States. He also has a Diploma in Banking (UiTM, 1977) and obtained a Certificate in Advanced Bank Management (Asian Institute of Management (AIM), Manila, Phillipines – 1980).

    He has been an academia for over 25 years, starting with the National University of Malaysia (UKM) and currently, with USIM (formerly KUIM). He is also the founding Dean of the Faculty of Economics and Muamalat, USIM. In UKM, he had held the post of the Dean of the Faculty of Business Management, Deputy Dean (Students Affairs) and Head of the Finance Department. Prior to joining the academia, he was Banking Officer and Money Market Officer at two reputable merchant banks in Kuala Lumpur.

    He has vast experience in the Islamic banking industry, having sat on the Board of Directors in BIMB Holdings Berhad (1997-2005), a company listed in the KLSE, and also in its wholly-owned subsidiary Bank Islam Malaysia Berhad (1996 – 2005). During the tenure in BIMB Group, he also chaired or sat as member of the various board’s committees including the Risk Management Committee, Remuneration Committee, Internal Audit Committee, and Search Committee. He was instrumental in the setting-up and organizing the risk management framework and department in the Bank. He had also sat on the Investment Committee of a state unit trust company (total funds RM130 mil.) and the National Council for the Coordination of Baitulmal and had acted as Chairman of the KUIMKoop, a cooperative organization for the University staff.

    He has written a number of books and journal articles, and has presented more than 60 working papers in conferences and seminars, locally and overseas. In USIM, Dr. Muhamad was instrumental in the establishment of the Faculty of Economics and Muamalat (FEM) and the introduction of the degree programmes in Islamic Economics and Muamalat Administrations.

    Besides teaching and supervising research at the University – both at the graduate and undergraduate level, he is also actively involved in consultancy projects, as well as facilitating seminars and training in the public and private sectors. He is a sought after speaker in corporate valuation and personal financial planning and investments, and strategic management. He is also an expert in case writing. His main research interest is in banking, investments and financial services, particularly on the strategic planning and implementation pursued by the financial institutions and SMEs. His latest projects are in corporate management cases, risk management and product structuring in Islamic banking, personal financial planning and the socio-economic change among Malaysians.

Executive Committee Member: Mr. Mano Maniam
Mr. Mano
Maniam
Mr. Mano
Maniam
  • Click to read bio
    Mano Maniam is one of the founder members, and past Deputy President of CWAM. He is a management trainer and lectures part-time in the Multimedia University. His professional experience includes being a senior manager at the Malaysian Institute of Management, and general manager of the national human resource institute as well as executive director of an educational foundation. He also has been a researcher, writer, environmentalist, and actor.

    Whilst with the MIM, he had organized more than 16 case-writing workshops, the inaugural national case-writing competitions, published four volumes of Malaysian cases, and produced training films based on local cases.

    He had facilitated case writing workshops for various groups over the years, especially with INTAN’s Malaysian Technical Cooperation Programme involving government officials from several third world countries.

    He has a Master’s degree in International Administration and Management from the School for International Training, Vermont, USA. He was a recipient of the Fulbright Distinguished Scholar’s Award in 2000, and the Henry B. Luce Scholar-in-Residence Award at the Ohio University in 2004.

Executive Committee Member: Dr. Dahlia Zawawi
Dr. Dahlia
Zawawi
Dr. Dahlia
Zawawi
  • Click to read bio
    Dahlia Zawawi obtained her BSc. degree with a double major in Economics and Management at University of Missouri-Columbia, United States of America in 1997. In 2007 she completed her Ph.D. at University of Reading, United Kingdom for a thesis on cross-cultural values. She is a senior lecturer at the Department of Management and Marketing, Faculty of Economics and Management, Universiti Putra Malaysia (UPM). She teaches Organizational Behavior, Human Resource Management and Training and Development while serving as an editorial board member for the faculty’s Asian Journal of Case Research (AJCR) and International Journal of Economics and Management (IJEM) for UPM. She is also an active executive member of the Case Writers’ Association of Malaysia (CWAM). Her current research interests are in the fields of people’s behaviors in regards of cross-cultural issues, values and emotional intelligence. Academically, she has published a number of journal articles and case studies together with various chapters in books locally and internationally. She has also been invited as guest speakers for several local universities and students’ associations. Apart from that, she has done a number of research and consultancy projects for various organizations including Persatuan Stesen Minyak Petronas Malaysia (PESAMP), Ajinomoto, SME Bank, Razak School of Government (RSOG), Department of Safety and Health (DOSH), Lembaga Tabung Haji (TH), FELDA, and PETRONAS. At the same time she has also conducted trainings and workshops for companies such as Agensi Anti Dadah Kebangsaan (AADK), Angkatan Koperasi Kebangsaan Malaysia Berhad (ANGKASA) and Juwara Rasa Sdn Bhd in the areas of case writing and motivation. She is currently the Head of Youth Social Health and Wellbeing Laboratory at the Institute for Social Science Studies, UPM.

Executive Committee Member: Dr. Tee Keng Kok
Dr. Tee
Keng Kok
Dr. Tee
Keng Kok
  • Click to read bio
    Dr Tee Keng Kok obtained his PhD in Management Communication in 2009 from the University of Waikato, New Zealand. He lectures Organizational Behavior, Human Resource Management, and Corporate Social Responsibility (CSR) at the MBA and Theory of Management at the MSc and PhD.

    Dr Tee is extremely proud to be associated with the internationally recognized Association to Advance Collegiate School of Business (AACSB) where UPM is the first accredited university in Malaysia and 6th in Southeast Asia when he was the head of the Accreditation Unit. His work in accreditation has been recognized internationally as he is now one of the Peer Review Team Chair for ABEST21, an international accreditation agency based in Japan as well as a Panel Assessor for the Malaysian Qualification Agency (MQA).

    Dr Tee’s passion on CSR/Sustainability initiatives is recognized as he was part of the adjudicators for National Annual Corporate Report Awards (NACRA) and Sarawak Chambers of Commerce and Industry (SCCI) Annual Corporate Report Awards (ACRA).

    Having students close to his heart, Dr Tee is the current Putra Student Association (PSA) advisor. He also worked very closely with students in the International Business Competitions where PBS students consistently qualified and winning numerous awards at the International level. Among those are Asian Venture Challenge and maiBangkok Business Challenge. He also coached UPM students in winning the 1st runner-up and 2ndrunner-up for the Developing Solutions for Developing Countries (DSDC) Competition, organized by the Institute of Food Technologists (IFT) Student Association, in the IFT Annual Meeting 2014 in New Orleans, and 2015 in Chicago respectively. Wanting to motivate students, Dr Tee published a book entitled “PhD anyone?”. Based on the book, he was invited as one of the main speakers for UPM’s School of Graduate Studies (SGS) series of Graduate-on-Time (GOT) talks to fellow MSc and PhD students.

    Writing cases is one of Dr Tee’s forte. He works closely with the Asian Institute of Finance (AIF), Pearson International, and Oxford University Press (UK). He is currently the Associate Editor of Asian Journal of Case Research (AJCR) and Asian Journal of Management Cases (AJMC). As a certified trainer, Dr Tee was also appointed as the trainer and panel assessor for the Case Writing Grant Scheme (CWGS), an initiative by the Ministry of Higher Education (MoHE). Apart from work, he volunteers at the British Army Local Enlisted Personnel’s (BALEP) retreats since 1999.

Executive Committee Member: Dr. Ummi Salwa Ahmad Bustaman
Dr. Ummi
Salwa Ahmad
Bustaman
Dr. Ummi
Salwa Ahmad
Bustaman
  • Click to read bio
    Ummi Salwa Ahmad Bustamam is attached to the Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia (USIM) since 2006. Currently she is a senior lecturer at the Faculty and also the Director of Students’ Entrepreneurship Development Centre at USIM. Born in Selangor and graduated with a Bachelor of Business Administration (Hons) at Universiti Utara Malaysia in 2003, she pursued an MBA at Universiti Kebangsaan Malaysia in 2005 before obtaining her PhD in strategic management from La Trobe University, Melbourne, Australia in 2012. Her academic, research, training and advisory activities has been focused on strategic management related areas as in entrepreneurship, growth strategies of small businesses and their linkages. She consistently provides case study training for Majlis Peperiksaan Malaysia (MPM), universities as well as industries such as ILMIA and NIOSH. She was one of the team members for developing a Case Teaching Module for Akademi Pengajian Tinggi Malaysia (AKEPT) and also one of the committee members of the Case Writers Association of Malaysia (CWAM). As an academic, she has published articles in local and international journals, attended and presented papers in local and international conferences and had also won several awards for Best Case Study in conventions and competitions.

Executive Committee Member: Dr. Raja Nerina Raja Yusof
Dr. Raja
Nerina Raja
Yusof
Dr. Raja
Nerina Raja
Yusof
  • Click to read bio
    Raja Nerina Raja Yusof received her Ph.D. in Management from the University of Otago, New Zealand in 2010. Her research interest is in the area of International Business Management focusing on multinational corporations, Islamic business practices, cross-cultural management and international marketing.

    She is a Committee Member in the Case Writing Association of Malaysia (CWAM) EXCO and is actively involved as a facilitator for case writing workshops under CWAM. She serves as an Associate Editor for the Asian Journal of Case Research (AJCR) and has been writing cases for journals, case books and case study consultations for organizations such as CEDAR (SME Bank) and Lembaga Tabung Haji (Pilgrims Fund Board). Raja Nerina has also authored and co-authored books and journal articles especially in the area of halal management, international business and marketing.

    Raja Nerina started her career in year 2000 as a Tutor in the Faculty of Economics and Management, Universiti Putra Malaysia. Currently, she is a Senior Lecturer at the faculty.

Executive Committee Member: Dr. Hossein Nezakati
Dr. Hossein
Nezakati
Dr. Hossein
Nezakati
  • Click to read bio
    Hossein Nezakati (Ph.D.) was born in Iran (1964). He graduated in Experimental Sciences (1983); Achieved to be selected as Pilot Cadet in Iranian Air force for two years (1985); Bachelor Degree in English Translation (1992); Master Degree in International Marketing (2000) and Ph.D. in Marketing Management (2004). He interred in the world of Management and Business as General Manager in one of the pioneer continuous paper manufacturing company in Iran (1991-1997). He built a strong relation with different Chamber of Commerce, NGOs, academic and non academic foundations as committee and council member. He had a precious opportunity to made Business Solution Consultancy with more than 30 top level companies in Iran and Middle East as Deputy of public relations and Board of Directors Consultant in Industrial Managers Association of Iran (2002). The Industrial Managers Association (1979) is now becoming the biggest association regarding to privet sector party, with more than 2000 members. Hossein started his lecturing in Management, Marketing, International Business and Human resource courses in different Institutes and Universities (1997). He is a Faculty member of Central Tehran Branch and in four other Islamic Azad University branches in Iran and invited as part time or visiting lecturer (2002). Hossein was the Chairman of Interview Committee for Islamic Azad University (IAU) and Eastern Mediterranean University (EMU) of Cyprus joint Programme at Ph.D. level and M.S. Degree (2006). He was Academic Deputy Dean in Faculty of Economics and Management, Tehran Central Branch, Islamic Azad University (2009).

    He has promoted his international academic career by moving to Malaysia and joining with University Putra Malaysia as Senior Lecturer (2009-16). He honored different prizes and awards such as Excellent Service Award in UPM (2012), Residence Pass – Talent (RP-T) by Royal Government of Malaysia (2015). His consultant groups in University – SME corporation programme took first prize and awards in UPM (2010-16). Hossein has more than 100 academic publications and participating in almost 130 final year projects, dissertations and theses as Supervisor, Committee member, Mentor, Reader and Examiner. He is collaborating with more than 20 international journals as Reviewer or editor (2008).

    He has a lot of experiences as Conference organizer, Training programmer, scientific and technical committee member (2002). He was invited by many conferences, Seminars and workshops as lecturer and Key tone speaker in different countries such as Australia (2009), USA (2015). He was involving in accreditation audit of UPM-Association to Advance Collegiate Schools of Business (AACSB) programme (2012). Hossein was a member of Malaysian Institute of Management (2010), currently a Committee Member of Case Writers’ Association of Malaysia (2011) and Council member of Human Behaviour academy – UK (2014), Technical Committee of Coding Standard “General Principles and Criteria on Sustainable Development” in Malaysia (2016) and recently Project Leader of “Cross-border E- Commerce in ASEAN and East Asia”.

Executive Committee Member: Dr. Haslinda Hashim
Dr. Haslinda
Hashim
Dr. Haslinda
Hashim
  • Click to read bio
    Haslinda Hashim is a Senior Lecturer at the Department of Management and Marketing, Faculty of Economics and Management, as well a Research Associate at the Institute for Social Science Studies in University Putra Malaysia. She is an alumna of Lancaster University, United Kingdom, where she earned her doctorate in Marketing in 2011. She received her MBA from Universiti Kebangsaan Malaysia (UKM) and her Bachelor Science degree in Agribusiness from Universiti Putra Malaysia (UPM). Her main area of research is in the field of consumer behavior, where her interest lies in areas such as gender and consumption and generational consumption amongst others. She is also passionate in case writing in the journey to build her research portfolio and share her work with the society at large. She has co-authored many case studies of companies form various industries such as food and beverage, education, cosmetics and tourism.