"If a story is in you, it has to come out."
— William Faulkner

"If a story is in you, it has to come out." — William Faulkner

Past Events

  • Call for Papers

    Conference theme:

    (Including Interactive Teaching & Learning; Leadership & Social Responsibility; Internationalizing Faculty and Curricula; Cultural Diversity as a Teaching/Learning Resource; Principles of Adult Learning Transcending Cultural Differences; The use of the Internet and the WW Web in Teaching and Training)

    The case method plays an important role in solving problems and in teaching problem-solving, as well as in initiating and managing change. Thus this conference provides opportunities for participants to learn more about teaching using the case method and related instructional approaches in a variety of educational settings. Participants will have ample opportunity to meet colleagues from the various universities, so with whom they can forge research partnerships. This conferences consist of interdisciplinary multinational forums for scholars in the disciplines and professional fields (such as business, communication, education, engineering, history, law, medicine, psychology, public policy, social work) and practitioners in business and industry, education and government.

    Papers are solicited that analyse the theory and practice of te aching through cases, including simulations, videos and related instructional methods for problem solving, managing change and innovation. Priority will be given to papers that are interdisciplinary, international, and/or comparative. Papers reporting the teaching of cases in university and professional training programs in diverse settings and papers on the evaluation of the case method and its related forms for teaching and learning are encouraged. Contributions investigating challenges (and suggesting solutions) faced by business are also solicited. Proposals for case writing & development and actual cases placed in diverse settings are invited, e.g. joint-cross-cultural cases. While a main focus of the conferences is on teaching cases for developing various managerial skills like problem-solving, scholarly papers that report research using the case method are welcome. CWAM is particularly interested in scholarly papers that enhance the understanding and collaboration between and among disciplines and international partners. The main purpose of the conference is to provide case writers with an opportunity to exchange ideas and share experiences related to case writing for publication. Both first time case writers and seasoned case writers are encouraged to attend this conference.

    Case Study Guidelines
    Papers are solicited that
    • Analyse the different types of cases, simulations, videos and related instructional methods for problem-solving, managing change and innovation as examples of innovative cases which have been published;
    • Explain the application of writing cases for teaching in university and professional training programmes in diverse settings; related forms for teaching and learning;
    • Demonstrate the use of guidelines in developing teaching cases for the industry.

    Paper Submission Requirements
    The conference organising committee invites submissions for a refereed paper track of examples of writing case studies for teaching which meet the following requirements:
    • Reflect case writing techniques for distance and continuing education, multimedia, simulations and other interactive teaching modes;
    • Address the case paradigm of teaching and learning; and
    • Comparative research on the evaluation of the effectiveness of the case method as against other research techniques.

    Reviewing Process
    Proposals and papers will be evaluated through a ‘blind peer review’ process based on:-
    • Originality of the case/technique used in creative teaching
    • Appropriateness of the topic to an interdisciplinary audience
    • Technical adequacy of the inquiry; and,
    • Contribution to the achievement of teaching/learning objectives and issues.

    Submission Dates:
    Abstract Submissions: 30th August 2019
    Abstract Acceptance: 30th September 2019
    Full Papers Submission: 30th October 2019

    Papers should be submitted as electronic attachments, in MS Word, to CWAM Conference Secretariat:
    Assoc. Prof. Dr. Dahlia / Dr. Raja Nerina
    Email: casewriting@cwam.org.my

    Conference Publications
    • All refereed acceptances will be published in a conference proceeding.
    • Selected cases will also be published in an edited book (forthcoming in 2020).
    • Conference streams will also provide opportunities for special issues in journals in 2020.

    Papers submitted should not have been published before in their current or substantially similar form, or be under consideration for publication with another journal. Authors submitting papers for the conference warrant that the work is not an infringement of any existing copyright. If authors are using content they have not created, permission for its use must be obtained prior to submission.

  • Case Competition — Call For Cases
    In conjunction with the Conference, the organisng committee takes great pleasure in inviting writers to submit original written cases (preferably in an Asian setting) from all disciplines as in business, education, hard and social sciences, public management and others used for training, to participate in this Case Competition. A Teaching Guide should accompany each case.

    The organising committee will select three to seven winners to receive the following awards:

    • Cash prizes of:
    RM3,000: 1st Prize
    RM2,000: 2nd Prize
    RM1,000: 3rd Prizes (x5)
    • Selected cases will be published in any of CWAM’s publications or Putra Business School (PBS)’s Asian Journal of Case Research.
    • All contestants will receive certificates of participation.
    • Registration fee for the Case Competition: RM50

    Deadline for Case Submission
    All case submissions must be sent online to the Conference Secretariat before 31 October 2019 to the following email:
    (Assoc. Prof. Dr. Dahlia / Dr. Raja Nerina)

    For Case Submission Guidelines, click below:
    Case Submission Guidelines

    To join, simply download and fill up the Case Writing Competition Registration Form below:
    Download Case Writing Competition Registration Form

    Mail the signed and completed form to the address provided on the form.
  • Conference Suggested Accommodation
    • Residence Hotel@ Uniten, Jalan Kajang Puchong, Selangor
    • Hotel Bangi Putrajaya, Bangi (www.hotelbangiputrajaya.com)
    • Hotel Tenera, Bandar Baru Bangi, Selangor, (tenerahotel.com.my)
    • Philea Mines Beach Resort, Seri Kembangan, Selangor
    • Putrajaya Marriot Hotel, Putrajaya
    • Everly Putrajaya, Putrajaya
    • Hotel Palace of Golden Horses, Seri Kembangan
  • Conference Registration Fees
    (Includes Opening Reception, Lunches and Refreshments during Conference, Proceedings and Conference pack)

    University/College students (with ID) RM 200
    All Others RM 400
    For enquiries / registration / submission of abstract, please contact:

    Conference Secretariat
    Case Writers’ Association of Malaysia
    c/o Putra Business School
    Bangunan TNCPI,
    Universiti Putra Malaysia,
    43400 UPM Serdang,
    Selangor Darul Ehsan

    Tel: +603-97967729 / 97967663

    Email: casewriters@cwam.org.my
    (Assoc. Prof. Dr Dahlia / Dr. Raja Nerina / Ms. Ruhana bte Busu)
  • Conference Registration Form
    To join us, simply download and fill up the Conference Registration Form below:
    Download Conference Registration Form

    Mail the signed and completed form to the address provided on the form.
  • Conference Programme
    0800 Registration
    0845 Welcome Address
    Professor Dr. Zainal Abidin Mohamed
    President, CWAM
    0900 Official Opening
    Professor Dr. Azmawani Abd Rahman
    Corporate Strategy and Communication Office
    Universiti Putra Malaysia

    Presentation of Letters/Certificates of Appreciation to:
    Mr. Manogaran Maniam
    Ms. Yong Lee Fen
    Ms. Khoo Gaik Hong
    0930 Refreshments and Networking
    1030 Address by Keynote Speaker 1
    YBhg. Dato’ Seri Ir. Dr. Zaini bin Ujang
    Universiti Teknologi Malaysia (UTM)

    1145 Plenary Session I
    “Case Study Evaluation in the Service Sector Industries – The Embodiment of Criticality”
    Professor Dr. Marcus Lee Stephenson

    Dean, School of Hospitality,
    Sunway University
    1300 Lunch and Networking
    1430 Plenary Session II
    “Making Technology Work For You”
    IPSB Technology
    1545 Plenary Session III
    “Pedagogy Heightened by Using Cases in Teaching Law”
    Associate Professor Dr. Rozanah binti Ab Rahman

    Universiti Putra Malaysia (UPM)
    1700 Refreshments
    0900 Address by Keynote Speaker 2
    "Writing and Teaching Family Business Cases: Perspective and Process"
    Professor Dr. Mohar Yusof

    Senior Coordinator, Research & Case Study
    1030 Refreshments and Networking
    1100 Plenary Session IV
    “The Case Study: Cradle to Grave”
    Dr. Michael M. Dent

    Head, Department of Marketing, Business School,
    Sunway University
    1230 Lunch & Networking
    1400 Plenary Session V — Issues of Institutional Support

    Moderator: Ms. Lee Meng Foon
    Deputy President, CWAM

    1. Professor Dr. Susela Devi K. Suppiah
    Director - Centre for Accountability and Governance
    Sunway University.

    2. Associate Professor Dr. Ahmad Azan Ridzuan
    Universiti Pertahanan Nasional Malaysia (UPNM)
    1530 Case Presentations & Announcement of the Winners for CWAM Case Competition 2019
    1700 Closing Ceremony
    Professor Dr. Zulkornain Yusop
    President & CEO, Putra Business School (PBS)

  • Conference Programme Book
    To download the Programme Book, click on the link below:
    Download Conference Programme Book
  • Case Competition 2019 Winners' Case Presentations
  • Presentations Delivered by Conference Speakers
    Below are the presentations delivered by the Speakers during the conference:

    • Case Study Evaluation in the Service Sector Industries – The Embodiment of Criticality (presented by: Professor Dr. Marcus Lee Stephenson, Sunway University)

    • Making Technology Work For You (presented by: IPSB Technology)

    • Pedagogy Heightened by Using Cases in Teaching Law (presented by: Associate Professor Dr. Rozanah binti Ab Rahman, Universiti Putra Malaysia (UPM))

    • Writing and Teaching Family Business Cases: Perspective and Process (presented by: Professor Dr. Mohar Yusof, Unirazak)

    • The Case Study: Cradle to Grave (presented by: Dr. Michael M. Dent, Sunway University)

    • Issues of Institutional Support (presented by: Professor Dr. Susela Devi K. Suppiah, Sunway University)

    • Issues of Institutional Support (presented by: Associate Professor Dr. Ahmad Azan Ridzuan, Universiti Pertahanan Nasional Malaysia (UPNM))

    * To download the presentations delivered by the Speakers, registered conference participants are required to email to casewriters@cwam.org.my with the following details:
    1. Your Name.
    2. Contact Number.
    3. Name of Conference you wish to download from, example: Seventh International Conference On Case Writing.