Nur Sa’adah Muhamad (Dr.) is a Senior Lecturer at the School of Business Management and Entrepreneurship, Faculty of Economics and Management, Universiti Kebangsaan Malaysia, specialising in organisational/strategic management and entrepreneurship.
She received her LL.B and LL.B (Shari‘ah) from International Islamic University Malaysia (IIUM), enrolled to the Bar and briefly practised the law before she pursued her graduate studies. She graduated with an MBA in 2008 and DBA in 2016 from UKM-Graduate School of Business.
Her research interests include social innovation, values-based management, halal industry and qualitative studies, particularly using case study methodology. She has authored teaching cases that have been published in books and academic journals and actively integrates the case method into her teaching at the undergraduate and postgraduate levels, as well as in professional trainings.
For several years, she has mentored UKM student teams participating in the HSBC Business Case Competition, one of the world’s most prestigious case competitions for undergraduates, where leading university teams tackle real-world strategic challenges. Under her guidance, the UKM team achieved second runner-up at the Malaysian national competition in 2023.
She is a life member of CWAM and currently serves as an executive committee member of CWAM.
Email:
nurs@ukm.edu.my